Digital Marketing Basics for Local Businesses

All digital marketing is, is taking modern technology and using it to get your product or service in front of potential customers.  Digital marketing relies on the internet as a medium to promote your products.  It is now a vital component of everyday marketing, no matter the type of product you market.  A solid online presence will help you to attract more customers.

Digital marketing is a pretty broad term and it includes a couple of different methods of getting your message out, working with a digital marketing agency then can help you understand which services will serve your business best.  Here are some of the digital marketing basics for your business.

Newsletter & Email

This was probably the original method of digital marketing, and it is the sending of personalized but still highly targeted messages reaching out to local consumers.  Email is an important way to stay in touch with your customers and you can also use it to promote local products, services or sales that you have going on.  Even local businesses can use it to send messages to customers who sign up for your newsletters.

Pay per Click (PPC)

This is where you increase your visibility by using sponsored links that show up in the first four slots of the search engines.  You target keywords that your potential customers are searching for and your costs for this type of marketing will vary on how competitive those keywords are.  Keywords in industries like law, real estate and insurance can be very expensive.

Social Media Marketing

The use of social media marketing has exploded over the last couple of years, using platforms like Facebook, Twitter and Instagram to get your brand right in front of customers.  Using social media allows you to improve your brand’s image, build an online presence, highlight your products and services and interact directly with your customers.  Social media marketing is growing and this is one of the directions marketing will be going in the future.


Search Engine Optimization is where you build a campaign so your website will rank higher on different search engines.  Most SEO agencies will focus their efforts on Google since it is responsible for more than 70% of all searches.  It consists of onpage optimization, creating strong content and building links to your website.

You need to have a solid grasp of the forms of digital marketing if you want to build a campaign for your business.  Digital marketing is now a part of every marketing plan regardless of the type of business you’re in and it generates leads and revenue faster than traditional methods business have relied on for so long.

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